Who You'll Look Up To?
The other day I was speaking to an associate at the health club I just started going to. (Never had spare time when I was employed.) We started having a conversation about our personal trainers. If you aren't familiar with the term, these are fitness experts who are educated to make up with work-out routines based on personal strengths, needs and targets.
In any case, Rick said something that bulls-eyed me right in the middle of my eyes. "I got so baffled reading all the books and fitness periodicals. Everybody has a different thoughts of what rewards the best. I after a long time figured if I was going to strengthen my fitness, I could as well pick one expert, be attentive to them and follow their program."
Later, as I was driving my pained body home, I was thinking about how adequate Rick's reply was to internet marketing. Everyone's a pro. (Even people who didn't manage to sell their first eBook.) And there are million programs, books, secrets, techniques and tactics that will work for you.
The only thing is, you can very easily fall into what my favorite business school professor nicknamed, "Analysis Paralysis". That's where a lot of people are drowning. They continue reading, and it gets in the way of really doing something.
***** I was guilty *****
I was guilty of this, too. I must have bought several hundred dollars worth of books and courses before I realized what was working for me, with my very own internet business.
Fortunately, the professional I decided to follow was, in hindsight, an extraordinary choice. And by following his advice and listening to his ideas, I have built up a number of thriving earnings streams.
I'm not telling you that my "guru" is the right choice for everyone. The point is to choose one or maybe a couple of people you really respect, and model them. Of course, see if they are truly successful in their own businesses first. But when you encounter with someone you appreciate and who have got the style you like, listen to their tips and follow what they recommend in their writings.
***** Save Your Brain *****
Following this method can save many brain cells that you would waste shifting strategies and tactics. It avoids perplexity and gives you a great point of reference from which to work.
You don't have to keep reading and searching for the latest eBooks. Assume your guru knows the most updated methods and will recommend you of how good they do their job.
I'm not saying you never read from another eBook or eZine again, it's just that when you have one primary star you follow, it's much easier to see your way, working from home.
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